Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

Custom development is different from commercially distributed software or existing open source software. Individual development either creates a new application or expands the functionality of an existing one and can be executed by its own or third-party developers.

How do you know that it’s time for you to launch your online marketplace? When do you see the necessity to provide the ultimate clear and fast “brand – consumer” communications? The point of an online marketplace is to grow customers loyalty by offering them an ever-expanding range of products. A brand, whether online or not, must use its reputation and expertise to make its marketplace successful. Let's take a look at the benefits of marketplaces and the reliability of Ruby on Rails as the strongest development tool.

Entrepreneurs who lead agencies or even start-ups are well aware of the problems of advertising agencies and are always thinking of creating prosperous companies where they can spend their days creating beautiful things that help customers grow their business. However, the creative agency business model is never without their problems. Let's take a closer look at them and see what technological solutions already exist.

The manual work of the accountant went into oblivion. Today everyone makes machines, but, of course, controlled by a specialist. Although in our last project we have carefully worked on the topic of artificial intelligence and some accounting operations can already occur with little or no human intervention. Let's look at what systems we attracted, and what exactly was done to save time on daily routine operations.

E-commerce today has become so frequent that it has become almost a standard chain of stores, where most people make purchases. But even online stores are trying to save money by becoming drop shippers and more working on additional implementations, rather than on the maintenance and payment of huge storage spaces.

Information technology belongs to the most frequently outsourced functions. 26% of companies which outsource their IT functions do that owing to financial reasons. But except the economy, IT outsourcing offers a lot of benefits and serves as a driver for innovations. Learn how software development outsourcing can save money and raise business to a new level.