On3

Onalytics

Onalytics is a platform that offers to improve SEO processes through a set of internal and external optimization measures to raise the site's position in search engine results.
It compares the average indices of customers and competitors by such parameters as visitor management, conversions, search traffic, PPC traffic, social media traffic, mobile and gives its general and priority recommendations in the consolidated analytical report.
Onalytics is a tool that shows the effectiveness of the site in comparison with competitors and subsequent actions to achieve the highest score.

Onalytics
Mvp dark

DurationMVP in 3 weeks

Timeline dark

TimelineIn development

Brain dark

Amoniac team1 Brain

Location dark

LocationNottingham, United Kingdom

Project details

Exposure Ninja is a Digital Marketing Agency helping businesses of all shapes and sizes to generate more revenue from the Internet. They do this by building high-conversion websites and driving traffic with SEO, PPC, Content Marketing and Social.

Onalytics is an application developed for Exposure Ninja. It integrates all the analytical data of the industry in which the website operates, into one final report. The primary goal is to show the effectiveness of the site in comparison with competitors and the subsequent actions to achieve the highest marks.

Exposure Ninja works in the field of digital marketing. For success, they need additional services that will be automated and do not require a long search. Since Google Analytics does not provide enough analytical data on market competitors, even taking into account innovations in benchmarking.

Onalytics includes some many reports that can analyze in more detail the situation in the industry as a whole, show the client a number of its strengths and weaknesses and give initial recommendations for improving indicators.

When Onalytics connects to work, it collects analytical data from Google Analytics, according to the client's informative settings about the industry, the company's field of activity, geography, etc. That is, Onalytics connects to Google Analytics and provides the client with a detailed report on the performance of its web resource.

It compares the average customer and competitor indices by such parameters as visitor management, conversions, search traffic, PPC traffic, social media traffic, mobile. And in the end, gives its general and priority recommendations.

Technologies used

Docker
Docker
Redis
Redis
Twitter Boostrap
Twitter Boostrap
Ruby On Rails
Ruby On Rails
PostgreSQL
PostgreSQL

Amoniac involvement

Amoniac developed the project from scratch, having received instructions from the customer. The concept and design were developed. Onalytics is implemented on the Ruby on Rails framework as an application with the main page and reporting.
For today, the project is ongoing. The functionality is expanding.

Inv back
Back-End
1 Ruby Developer
Inv front
Front-End
1 HTML coder
Inv management
QA
1 Manual QA

Integrations

Google Analytics
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