Calcus.Tech

About project

Calcus.com is a Finnish advertising company specializing in content marketing and native advertising. They provide services to the top Finnish companies and produce hundreds of articles and videos annually.

Calcus.Tech is a content marketing platform that automates the process of content distribution and delivery to media channels.

Poor performance and low CTR of banner advertising make marketers look for more efficient promoting methods. Native advertising is successfully replacing annoying banners. Content marketing campaigns based on useful and valuable content show good results.

Content marketing platforms like Calcus.Tech automate the process of content creation and delivery to a bunch of media websites. Inbuilt targeting and analytical tools increase the effectiveness of marketing campaigns.

The Calcus.Tech platform allows to create and manage advertising campaigns for multiple clients through the user-friendly admin panel. A marketing manager uploads content - articles, images, or video - into the platform. There he customizes or personalizes it depending on targeting parameters. Targeting sets in terms of various parameters: demographic, geographic, behavioral, etc.

The platform connects to media companies, which publish sponsored content on a paid basis. Content delivery is carried out automatically depending on campaign budget and targeting settings. On media websites, native ads look exactly like informational articles. Since sponsored content contains valuable information that matches current needs of the audience, it generates high engagement.

The Calcus.Tech project is ongoing, therefore only technical achievements can be measured. At the moment the application processes up to 20K requests per minute, average response time makes up 1 ms.

Application
Mvp dark

Duration2 months

Timeline dark

TimelineIn Development

Brain dark

Amoniac team5 Brains

Location dark

LocationHelsinki, Finland

Testimonials

Dd65ec17 877e 4c70 adb6 ea75609072be

Olli Maila

Owner of Calcus Group Oy

I heard of the Amoniac development team from another Finnish company and their feedback was positive. I reached out to Amoniac, and our communication went very smoothly. So, I preferred them to several Finnish developers I was considering. The task I’ve placed before Amoniac was automatization of our content marketing platform. Since I’ve never faced any development process before Amoniac’s experience in that field turned very helpful. I appreciate their responsiveness and speed of delivery. I see the result and like it. Guys definitely deserve to be recommended.

Amoniac involvement

The Amoniac team works on the project from the very beginning. Guys created the prototype and moved to development. They realized the back-end side on Ruby On Rails, PostgreSQL, and Golang. For data storage they chose InfluxDB. They also integrated AdForm and Google Analytics to the platform. The project is still ongoing and needs UI redesign. Nevertheless, the application is deployed to the live server and works in normal mode.

Inv back
Back-End
2 Engineers
Inv back
Front-End
1 Engineer
Inv management
Project Management
1 Product Owner
Inv system integration
Quality Assurance
1 Manual QA

Technologies

3b1a3128 4f4c 4c97 89d3 b3c0e4c23845014dd0f4 f16f 4b6d a58a 2d949bf543ebCc08e20d 3060 4da0 8ec9 d5612d64e9b8E72fd797 fb25 4545 af0c 13c7cb3829b6
3e905610 420d 451f b287 af58c28a0245

Integrations

F9e76fb4 5512 448c 80ed 30db82cb52d675479059 9342 4876 bbd8 aee1f7d9e6c6

Achievements

Ach high load

20K RPMRPM

Ach time

Response Time < 1msResponse Time

Na

Natify

Paid media platform for the B2B market that connects personalized content with target audiences via the programmatic technology. Has own analytics system and integrates with the top marketing automation systems. Generates higher engagement and ROI.

Brain white

8 Brains

Mvp white

1 year

Location white

Helsinki, Finland

Re

Receipt Camera

Automated expense claims platform that records corporate expenses via desktop or mobile interface. Integrates with e-invoicing platforms of Finland, Norway, and Sweden. Accelerates reimbursement process and reduces accounting costs.

Brain white

5 Brains

Mvp white

In development

Location white

Helsinki, Finland