Na2

Natify

Paid media platform for the B2B market that connects personalized content with target audiences via the programmatic technology. Has own analytics system and integrates with the top marketing automation systems. Generates higher engagement and ROI.

Natify
Mvp dark

Duration2 months

Timeline dark

Timeline1 year

Brain dark

Amoniac team8 Brains

Location dark

LocationHelsinki, Finland

Project details

Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, which brought the innovations into B2B advertising.

The Natify web application is a paid media platform for publishing sponsored content through the programmatic technology. It was designed for B2B enterprises that employ Account Based Marketing.

Traditional methods of inbound marketing in the B2B market demonstrate low efficiency at a high cost since the content is shown to audiences that may be not interested in it. On the contrary, ABM is aimed at the clearly defined set of targeted accounts.

The Natify app delivers personalized advertising content directly to those accounts by means of the machine learning algorithms and the sponsored content widget, thereby enhancing the engagement level greatly.

A B2B enterprise connects to the Natify platform, loads personalized text or video content, and sets targeting parameters. When a prospect loads his favorite site, Natify defines his interests and the buyer journey stage and shows him an adjusted article or video via the widget. Thus, decision makers of the key accounts get the right content in the right time. Content engagement is measured directly within the media, and the statistics are delivered to integrated automated marketing ecosystems.

Natify covers 80% key accounts during the first year of employment and helps acquire high-value customers faster and cheaper: owing to cost-per-engagement billing online marketing ROI increases up to 10 times.

Technologies used

React.js
React.js
Marionette.js
Marionette.js
Twitter Boostrap
Twitter Boostrap
Golang
Golang
Ruby
Ruby
Ruby On Rails
Ruby On Rails
PostgreSQL
PostgreSQL

Amoniac involvement

Amoniac has handled the project from the very beginning: we have created the prototype first, moved to the development and finished with the deployment of the working and earning product. We have developed the unique analytics collection system and managed to integrate Natify with AdForm and Simpli.fi ad platforms since they did not stand the load initially.

The team covered back-end development on Ruby on Rails, front-end on Marionette.js and React.js, widgets on plain JavaScript.

Inv back
Back-End
5 Ruby Developers
Inv front
Front-End
1 HTML coder
Inv management
Management
1 Product Owner
Inv system integration
QA
1 Manual Tester

Integrations

Simpli.fi
HubSpot
Pardot
AdForm
Marketo
Eloqua
LeaseWeb
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