Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, which brought the innovations into B2B advertising.
The Natify web application is a paid media platform for publishing sponsored content through the programmatic technology. It was designed for B2B enterprises that employ Account Based Marketing.
Traditional methods of inbound marketing in the B2B market demonstrate low efficiency at a high cost since the content is shown to audiences that may be not interested in it. On the contrary, ABM is aimed at the clearly defined set of targeted accounts.
The Natify app delivers personalized advertising content directly to those accounts by means of the machine learning algorithms and the sponsored content widget, thereby enhancing the engagement level greatly.
Amoniac has handled the project from the very beginning: we have created the prototype first, moved to the development and finished with the deployment of the working and earning product. We have developed the unique analytics collection system and managed to integrate Natify with AdForm and Simpli.fi ad platforms since they did not stand the load initially.
The team covered back-end development on Ruby on Rails, front-end on Marionette.js and React.js, widgets on plain JavaScript.
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