Natify

About project

Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, which brought the innovations into B2B advertising.

The Natify web application is a paid media platform for publishing sponsored content through the programmatic technology. It was designed for B2B enterprises that employ Account Based Marketing.

Traditional methods of inbound marketing in the B2B market demonstrate low efficiency at a high cost since the content is shown to audiences that may be not interested in it. On the contrary, ABM is aimed at the clearly defined set of targeted accounts.

The Natify app delivers personalized advertising content directly to those accounts by means of the machine learning algorithms and the sponsored content widget, thereby enhancing the engagement level greatly.

A B2B enterprise connects to the Natify platform, loads personalized text or video content, and sets targeting parameters. When a prospect loads his favorite site, Natify defines his interests and the buyer journey stage and shows him an adjusted article or video via the widget. Thus, decision makers of the key accounts get the right content in the right time. Content engagement is measured directly within the media, and the statistics are delivered to integrated automated marketing ecosystems.

Natify covers 80% key accounts during the first year of employment and helps acquire high-value customers faster and cheaper: owing to cost-per-engagement billing online marketing ROI increases up to 10 times.

Mvp dark

Duration2 months

Timeline dark

Timeline1 year

Brain dark

Amoniac team8 Brains

Location dark

LocationHelsinki, Finland

Amoniac involvement

Amoniac has handled the project from the very beginning: we have created the prototype first, moved to the development and finished with the deployment of the working and earning product. We have developed the unique analytics collection system and managed to integrate Natify with AdForm and Simpli.fi ad platforms since they did not stand the load initially.

The team covered back-end development on Ruby on Rails, front-end on Marionette.js and React.js, widgets on plain JavaScript.

Inv back
Back-End
5 Ruby Developers
Inv front
Front-End
1 HTML coder
Inv management
Management
1 Product Owner
Inv system integration
QA
1 Manual Tester

Technologies

6106d746 5fbb 4cc7 96fc 0721dd16053e3b1a3128 4f4c 4c97 89d3 b3c0e4c23845014dd0f4 f16f 4b6d a58a 2d949bf543eb21f101c8 7298 415d 85d0 46760ff7711a
3467836f 0d67 4979 9a98 17ca33dba3531ee09cc5 74d0 4b35 aad8 876ff4e6071b3e905610 420d 451f b287 af58c28a0245

Integrations

A2b53d49 91f2 47ac 9687 92c12142ccc9Bfc79cc7 a016 432e ad1e c8ef2298b58a7e88d220 38b8 40b5 9418 20c92ba64081F9e76fb4 5512 448c 80ed 30db82cb52d6
983b6d45 5e39 4731 a40e 0f3e7906564503b4169c efb8 40d1 aece c72e64d72f6a9b018f12 9123 47ec a715 a3b62d27c418

Achievements

Ach high load

7000Requests Per Minute

Ach time

20msAverage Response Time

Re

Receipt Camera

Automated expense claims platform that records corporate expenses via desktop or mobile interface. Integrates with e-invoicing platforms of Finland, Norway, and Sweden. Accelerates reimbursement process and reduces accounting costs.

Brain white

5 Brains

Mvp white

In development

Location white

Helsinki, Finland

Li

Lindstrom

Proof of concept of the cloud Enterprise Resource Planning system for the international textile service company. Monitors and optimizes the flow of resources among divisions of the company. Has fast and user-friendly interface.

Brain white

1 Brain

Mvp white

2 months

Location white

Helsinki, Finland