AdOptimizer

Adoptimizer is an excellent platform for optimizing advertising campaigns. It operates automatically 24/7, providing entirely accurate reports, which can be wholly trusted. The application can redefine the rules of the impressions, change rates and budgets, change hundreds of combinations, massively create companies, download content, etc. The app boost ROI, save time and generate more revenue by entirely automating natural ads campaigns optimization process.

Project details

Our client is a company that works in the field of digital advertising campaigns from planning to management and their optimization. Regardless of the level of the advertising campaign of the client. Such company provides a full range of recommendations and the best service in Performance, Branding, Social Media, SEO. The company does not just install and forget about the client's campaign but ensures that the advertisement will work well every day.

Adoptimizer is an application created to solve the problem of optimizing banner advertising for a number of industries and companies. Thanks to the app, all the banners that belong to entirely different companies that have advertised on the Internet, fall into one database. There you can precisely track the conversion and get analytical data for all advertising campaigns, and, accordingly, the industries. In this case, it is possible to promptly inform the client about the effectiveness of advertising and make the appropriate decision on time.

The primary goal of Adoptimizer is the filtering of non-profitable advertising and the possibility of its automatic shutdown, thanks to a number of settings in the application. For a company that, for example, has thousands of campaigns in its task list, it is possible to exclude any analytical reports and save time in two or even three times. Adoptimizer will do everything itself, without outside help. Moreover, with automatic disconnection of a banner with a weak or missing conversion, it is possible to release the advertising space quickly, thereby saving your budget - redirecting it to more profitable advertising campaigns.

Adoptimizer integrates with the flow of third-party traffic sources, use accounts and APIs for manipulating content, such as placing banners, stopping or launching ads and their groups. The Trackers used for every traffic source using API as well. It makes to generate detailed reporting for each advertising campaign. It checks the uniqueness of users and all their real activity on the sites, cutting off bots, ignores the double clicks, thus correctly displaying the conversion for the advertising campaign.

AMONIAC INVOLVEMENT

Amoniac’s guys have developed a project from scratch, having received instructions from the customer. Design and all reporting templates created. Adoptimizer development is involved Ruby on Rails framework, Postgresql, Websockets, Sidekiq.
The main technical difficulty in the project is the fact that different Traffic Source have significant differences in the implementation of the API. Therefore, the application built on several levels of abstraction. At the top are collected the most common concepts and our internal understanding of the essences, their structure, and interaction. At the lower level, specific cases of data integration and aggregation implemented for each Traffic Source. For reliability and code control, unit testing used.
For today, the project is ongoing, functionality is expanding but the client already successfully uses it.